My Story

I’m Carlene, the baker behind Blue Baked It.

I started this in November 2013, right after walking away from a job as an artist manager and needing a proper change. A decorated cupcake class was where it began — turned out I already knew how to bake, I just hadn’t known how to make it look good. So I fixed that.

Cupcakes led to cakes. Cakes, if I’m honest, were never really it — I loved the decorating and the flavour work, not the cake itself. So I moved to decorated cookies, taught myself the whole thing, and found it genuinely relaxing rather than just profitable.

There was a stretch where I stepped away from baking entirely. Fell out of love with it for a while. When I came back, I came back sharper — more focused on cookies. Then lockdown happened, I discovered NYC cookies, and that was it. I couldn’t stop inventing flavours.

The pairing idea — the thing that’s now central to everything I make — started with a brownie. My own brownie, actually (yes, I eat my own supply). I took a bite and thought: what would I actually drink with this? That question is the whole business now.

Today, Blue Baked It is handcrafted treat boxes — NYC-style cookies, fudgy brownies, gourmet blondies — plus Cookiie In A Tin, my bespoke decorated cookie service, and dessert tables for weddings and events. Every recipe is scaled to the gram, so what you get this month tastes exactly like what you got last month. No drift, no shortcuts.

Small batch. Big flavour. Go on, then.

Carlene